Methodology

Drawing from traditional and contemporary methodologies, Moore Information will design a custom research solution to meet your project objectives. Among the methodologies we regularly employ:

Telephone Surveys

Telephone interviews continue to be the most common quantitative method of research. Telephone surveys are targeted by a wide range of voter, resident and consumer demographics, selected to meet your specific objectives.

Focus Groups

While focus groups are a traditional, in-person method of qualitative research, technology has advanced this methodology to include online focus groups and telephone focus groups. Both the traditional and more contemporary forms of focus groups enable us to delve deeper into attitudes and opinions of target groups and test various forms of advertising and communications.

Internet Surveys

Internet surveys are an excellent method for surveying employees, members of an organization or association or targeted online groups. Internet surveys can also be used for quick snapshots of national viewpoints or more in-depth reactions from customized panels.

Executive/Opinion Leader Interviews

Executive or opinion leader surveys are a specialized method of research, and are typically conducted by phone or in-person. This type of research is often used to help clients focus lobbying efforts, marketing programs or business to business communications.

Intercept Surveys

Mall or special event intercept surveys are a method that allows us to invite “first” or “fresh” impressions to specific media or events. This kind of research is useful in obtaining in-depth and in-person reactions to advertising and other communications, as well as gathering specific reactions to an event.

Mail Surveys

Mail surveys are a traditional method of research that are typically employed to reach large audiences, such as with follow-up customer survey programs, or to reach audiences not accessible online or by phone.